Yellow Zebra Safaris increase inbound inquiries by 20%


Yellow Zebra Safaris is an award-winning luxury travel company specializing in tailor-made African Safari trips. With a reputation for amazing travel experiences and expert safari guides, the brand has always sought to provide a stellar customer experience right from the moment its customers get in touch. 

So, when the brand realized their existing customer contact solution wasn’t helping them drive enough inbound calls, YZS wanted to meet this challenge with a new platform. They wanted to adopt a web calling capability that allowed customers to connect through their website without needing a phone. 

What’s more, YZS wanted to provide a completely on-brand experience with their newly chosen platform, and deep integration into their analytics and marketing packages too. 

Getting Talkative

To meet their goals, YZS implemented Talkative’s live chat and web calling solutions onto their website. 

First, a click-to-call button was placed on every web page. This encouraged increased web calls, as did the new CTAs placed throughout the website. YZS achieved this with Talkative’s no-code widget builder - a feature which enables users to brand their chat interfaces down to a granular level. 

Meanwhile, with Talkative seamlessly integrated into both Google Analytics and Double Click, the brand could easily track web calls, chats, and emails. 


Since deploying Talkative, YZS has exceeded its initial goals. 

With an increased inbound call rate of 20% and the ability to use granular tracking to measure leads, YZS is now better placed to greet more digital customers than ever. 

In turn, the brand can now use a highly tailored solution to provide the best service, helping its customers arrange the holiday of a lifetime.


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