Who are Yellow Zebra?

Yellow Zebra is a luxury adventure travel company that specialises in African Safari tailor-made trips. Four years running, the company has won Europe's Leading Safari Tour Operator from World Travel Awards. The company prides itself on having Safari consultants that are made up entirely of professional safari guides, camp managers and people who were born and raised in Africa.

Yellow Zebra Safaris began to use Talkative's solution in August 2017. Talkative’s solution connects contact centres with websites, with a clear focus on enabling high-touch human interactions.

The challenge

The company already had an existing solution in place, however they wanted something that could help them drive more calls. The company’s key driver for using Talkative's solution was its web calling ability, enabling voice calls to be made through the website itself, without the need for a phone.

The Talkative solution has been customised to fit the existing branding of Yellow Zebra’s website. This has allowed Yellow Zebra to promote a constant customer experience for their website visitors.

Attribution and tracking is crucial for digital marketing. Therefore, Talkative has integrated its system into Google Analytics and Double Click, the digital analytics platforms used by Yellow Zebra. This can help them track web calls, live web chats, and emails they receive via their website.

The solution

Yellow Zebra implemented Talkative's live chat and web calling solutions onto their website. To encourage increased web calls, a click to call button was placed on every web page and prominent calls-to-action are featured throughout the website.

The Talkative solution has been customised to fit their existing branding, so the interface looks in keeping with the rest of the website.

Attribution and tracking forms a crucial part of their digital marketing strategy. Therefore, Talkative has integrated its system into Google Analytics and Double Click. This can help them track web calls, web chats, and emails they receive via their website.

The results

Since working with Talkative, Yellow Zebra Safaris have seen:

  • Increased inbound calls through website by nearly 20%
  • Granular tracking of all inbound website leads
  • A highly tailored solution with responsive support

"Talkative have been very proactive in helping us in the quest to increase our digital leads through live web chat, web calls and offline messages. They have worked hard to customise all of this to suit our in-house style, as well as ensuring the various lead generation tools are correctly tracking customer engagement and are integrated with our other systems. Fantastic service and positive results! Thanks to Felix, Jakub and the rest of the team."

Annabel Ford, Marketing Director at Yellow Zebra

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