The Talkative Brand Story

Felix Winstone
February 23, 2021
Read time:
Talkative News
Felix Winstone

Branding is important

Design is a key component of your brand. But how do you create this initial work? How do you decide on the right logo, the right font, the right colours?

Below is the story behind Talkative's brand design:

Talkative branding

Paul Bailey, Marketing and Design Director at Wesley Clover, took on the challenge of redefining Talkative's brand design.

First, Paul solicited feedback from Talkative to understand the company, the product, the market, and most importantly, the customers.

Who we are slide

This information was condensed and simplified into key requirements for the new brand design.

Requirements slide

Before individual elements are explained, here is the new Talkative logo, in its final form:

Talkative logo

The versatile logo can be used on different backgrounds:

Talkative logo on different coloured backgrounds

A lot of thought was put into the Talkative icon. Here Paul explains how what the company does is simply but effectively incorporated into the logo icon:

Talkative cloud icon

Font is crucial. This modified Azo Sans is a perfect fit for Talkative.

Talkative font

The black and orange contrast works well, and complements the Azo Sans font.

Talkative font and colours

The following taglines are placeholders for now.

Talkative taglines

As well as the primary orange and black, there are additional supporting colours to support more complex layouts. These colours were picked to complement, but not over power, the primary colours.

Colour palettes

A mockup of how the branding looks on the Talkative website.

Talkative logo

Finally, some mockups of the Talkative admin console. Here we see the need for the additional colours.

talkative user console screenshot
User screenshots

The images above are from Paul's original presentation. Almost zero changes have been made from the proposal - a sign that Paul did an exceptional job creating a meaningful design.

View on Slideshare >

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