The Talkative Brand Story

Back to Blog
January 6, 2020
About Talkative

Branding is important.

Design is a key component of your brand. But how do you create this initial work? How do you decide on the right logo, the right font, the right colours?

Below is the story behind Talkative's brand design:

Paul Bailey, Marketing and Design Director at Wesley Clover, took on the challenge of redefining Talkative's brand design.

First, Paul solicited feedback from Talkative to understand the company, the product, the market, and most importantly, the customers.

This information was condensed and simplified into key requirements for the new brand design.

Before individual elements are explained, here is the new Talkative logo, in its final form:

The versatile logo can be used on different backgrounds:

A lot of thought was put into the Talkative icon. Here Paul explains how what the company does is simply but effectively incorporated into the logo icon:

Font is crucial. This modified Azo Sans is a perfect fit for Talkative.

The black and orange contrast works well, and complements the Azo Sans font.

The following taglines are placeholders for now.

As well as the primary orange and black, there are additional supporting colours to support more complex layouts. These colours were picked to complement, but not over power, the primary colours.

A mockup of how the branding looks on the Talkative website.

Finally, some mockups of the Talkative admin console. Here we see the need for the additional colours.

The images above are from Paul's original presentation. Almost zero changes have been made from the proposal - a sign that Paul did an exceptional job creating a meaningful design.

View on Slideshare >

Have any thoughts on our brand? If so, let us know at info@talkative.uk

Subscribe to the Talkative blog to never miss out on brand new content

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We think you'll enjoy these too...

The Ultimate Chat Toolkit to Maximise your Contact Centre Efficiency

Here are four features of the Talkative solution which are designed to maximise your contact centre efficiency, and support your team members to help them vastly improve the service they can provide to your customers. 

Read Story

4 Ways to Improve Contact Centre Efficiency during the Covid-19 outbreak

Here are some effective ways to help you maintain and improve your contact centre efficiency, helping you to boost agent productivity whilst keeping them safe, and improving customer experience during these turbulent times. 

Read Story

PRESS RELEASE: Talkative Partners with Salesforce to Deliver Website-Driven Contact Centre Solutions

Talkative are pleased to announce their partnership with Salesforce, to provide an all-in-one, website-driven contact centre for Service Cloud users. 

Read Story

Always in the loop.

Subscribe to updates and new posts from our blog
We will never share your email address with third parties.