Millennials vs Gen Z: How Are They Different?

With a combined global population of over 3 billion people, Gen Z and Millennials make up a huge part of the commercial market.

Businesses simply can’t afford to ignore their value. 

Despite their similarities and closeness in age, the two generations are distinct in some key ways.

Shaped by different world events and experiences, each group has its own nuances and preferences that marketers need to understand and appeal to. 

From differences in how they shop, to distinctions in what they value most about a brand, Gen Z and Millennials favor different customer experiences.

That's why we've put together a helpful guide, so you can ensure that your business caters to both of these significant consumer groups. We'll cover:

• Who are Millennials?
• Who are Gen Z?
• Millennials vs. Gen Z infographic

Who are Millennials?

A Millennial refers to anyone born between 1981 and 1996.

According to MSCI, in 2020 there were approximately 1.8 billion millennials around the world.

That equates to roughly 23% of the global population.

Who are Gen Z?

Generation Z, commonly known as Gen Z or "Zoomers", refers to people born between 1997 and 2012.

In 2020, they became the world’s largest generation.

Gen Z currently account for 32% of the global population with over 2 billion members. 

How are Gen Z & Millennials different? (infographic)

So, what do we know about the differences between Gen Z and Millennials?

Take a look at the following infographic to discover all the major differences businesses and marketers need to know.

The takeaway

Despite the subtle differences between them, it's evident that both Millennials and Gen Z place a high value on the digital customer experience.

So, if you want to meet the demands of these consumers, you need to deliver in this area.

You need to provide superior digital customer service and personalized experiences.

And what's the best way to achieve this? Investing in the right technology.

Talkative’s digital engagement platform provides a complete suite of interconnected contact channels that'll allow your customers to connect instantly, and effortlessly, with your brand via all their favourite channels.

As a result, you'll fully equipped to support, engage, and convert customers from all generations - whatever their preferences.

Want to learn more? Book a demo with us today and take the first step to delighting both Millennial and Gen Z consumers.